Love Your Eyes

“Love Your Eyes” – An Interactive Installation from My Loud Speaker on Vimeo.

A multi-city interactive installation that toured across Canada for the Opticians Council of Canada. The campaign message, “Love Your Eyes”, urged the public to take care of their eyes in a unique manner; interactive educational videos about Licensed Opticians that awarded each participant with a “Love Your Eyes” gift package. Within each gift package were items that would help an individual take care of their eyes as well as a $100 gift certificate for eyewear redeemable at local optical stores. The installations also redirected individuals to visit www.licensedoptician.ca to enter to win giant prize packs. Enter now – contest ends September 30th, 2012! Agency: My Loud Speaker – www.myloudspeaker.ca Video Production: Linetest Collective – www.linetest.org

via “Love Your Eyes” – An Interactive Installation on Vimeo.

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